Bodycology was founded in Dallas in 2003. It claims to be among the fastest growing businesses in USA, is not tested on animals, and is for women who want spa-quality-beauty-products without their price. I believe that is also inspired either by The Body Shop line or Bath & Body Works. The later is more suitable, I guess. In Indonesia, Bodycology is taken its toll to success. The products are sold in a competitive price in a market where Bath & Body Works are listed as one cult, especially since people are getting sick with the choices of The Body Shop products. Bodycology taps mid-level consumers who want a more luxuriant alternative to local body lotion without a need to pay luxurious price. I mean, well, it will not be as cheap as local Nivea, Vaseline, or Citra body lotions. Merely I say, it is less than half of a price of The Body Shop products with almost the same quality. Vanilla Amber Musk body cream is one of most beautiful amidst all Bodycology body cream choices. FYI